The Anchor Blog

Texts about what's happening in the world of sports and also thoughts on the Nordic sports landscape in general.

Rasmus Hallbäck

May 5, 20206 min read

An Unprecedented Situation in Sports. What Now?

In case you haven’t been living under a rock for the past months, you might have noticed that there hasn’t been that much live sport...

Rasmus Hallbäck

Feb 5, 20205 min read

I recently came across a great interview conducted by 10.fi with hockey team HIFK’s managing director Jukka Valtanen (text in Finnish)...

Thomas Näräkkä

Nov 29, 20194 min read

In 1995, hockey in Finland positioned itself as the most popular sport in terms of overall spectator numbers. Victory in the World...

Rasmus Hallbäck

Oct 18, 20195 min read

It’s hardly a secret that the Internet has had a huge impact on how organisations within the sports industry engage and communicate with...

Rasmus Hallbäck

Sep 4, 20195 min read

Earlier this summer I came across an episode of a podcast which among other things, discussed the phenomenon of “sports washing” in...

Rasmus Hallbäck

Aug 13, 20194 min read

We’ve previously talked about clubs’ perceived lack of resources to properly focus on marketing and branding. Not to generalise, the lack...