The Anchor Blog

Texts about what's happening in the world of sports and also thoughts on the Nordic sports landscape in general.

Rasmus Hallbäck

Oct 2, 20206 min read

The Second Screen Experience During Live Sport - Facebook and Twitter

A quick look and discussion on the use of Facebook and Twitter as companions to add to the experience of watching live sports.

Rasmus Hallbäck

Jun 10, 202012 min read

An in-depth look at sports social media and content marketing in the sports industry.

Rasmus Hallbäck

Jun 1, 20201 min read

Anchor Sport Business Advisors collected views of sports fans in the Nordics on potential changes in fan behaviour due to the COVID-19 pande

Rasmus Hallbäck

May 5, 20206 min read

In case you haven’t been living under a rock for the past months, you might have noticed that there hasn’t been that much live sport...

Rasmus Hallbäck

Feb 5, 20205 min read

I recently came across a great interview conducted by 10.fi with hockey team HIFK’s managing director Jukka Valtanen (text in Finnish)...

Rasmus Hallbäck

Oct 18, 20195 min read

It’s hardly a secret that the Internet has had a huge impact on how organisations within the sports industry engage and communicate with...

Rasmus Hallbäck

Sep 4, 20195 min read

Earlier this summer I came across an episode of a podcast which among other things, discussed the phenomenon of “sports washing” in...

Rasmus Hallbäck

May 31, 20195 min read

Some thoughts on the challenges that most Nordic sports organisations face.